Social media is a great tool your facility can use to showcase the value of your new Barihab™ equipment. By creating engaging, educational content that demonstrates how your therapy team is using the Barihab to improve patient outcomes, you can build trust in your community. And most importantly, position your facility as a leader in rehabilitation to attract new patients. This page will give you practical, effective ways to leverage platforms like Facebook and Instagram to amplify your investment. While this might be obvious to some, it may spark ideas for others!
Why it Works:
Your Barihab equipment is a differentiator. Most rehab facilities can’t match the versatility, safety features, or data-driven design that the Barihab offers. Highlighting those strengths on social media helps prospective patients (and their families or guardians) see what makes your facility different:
- Patients see and feel progress faster due to reduced fear, greater safety, and increased independence. That’s story-worthy!
- Social proof is powerful. When current patients share how much more confident, safe, or motivated they feel using the Barihab, it builds credibility instantly.
- Social media content is often shared with others. Posting consistently puts your facility in front of those helping patients make care decisions.
Promoting Your Barihab Equipment on Social Media
Step 1: Identify the Stories You Want to Tell
Start by asking: what impact has the Barihab made in your facility so far? Focus on patient progress and improved workflow. For example:
- A patient who recently had a stroke and was unable to sit unsupported—now they’re walking in the parallel bars.
- The display of self-esteem of your patients.
- How they love using the Barihab, and it encourages them to keep working hard toward their rehabilitation goals.
- Long-term care residents that had plateaued in therapy previously, but with the Barihab, they’ve seen remarkable progress
Step 2: Choose the Right Content Formats
Different platforms are better for specific types of content:
- Facebook/Instagram: Before-and-after photos, short video clips, patient testimonials (with consent), rehab milestones, stories with captions.
- TikTok: Quick transformations, day-in-the-life therapy sessions, or humor-driven content showcasing progress.
Step 3: Record and Share Video Content
Short video is incredibly effective. Try these ideas:
- A 30-second clip showing how a patient safely transitions from sitting to standing.
- A time-lapse of a therapy session using the Barihab XKS or XS.
- A therapist explaining how they use the digital progress tracking or weight-bearing scale.
Tips:
- Keep it authentic—cell phone videos are fine.
- Always get written consent from patients before sharing.
- Add subtitles (most viewers watch without sound).
- Include your facility logo subtly in the corner of the video.
Step 4: Make It Educational and Encouraging
Use captions to explain why what you’re showing matters. For example:
- “With the Barihab, our therapists can safely help patients over 500 lbs build strength and independence with more dignity.”
- “Here’s how we’re reducing injuries and improving patient confidence”
Step 5: Post Consistently and Tag Strategically
- Aim for 2–3 posts per week.
- Tag partners, (like @TherapeuticIndustries), and relevant hashtags like #RehabCare #PhysicalTherapy #PatientProgress
- Highlight staff (“Therapist Tuesday”), patient wins (“Milestone Monday”), or equipment tips (“Barihab Basics”).
Step 6: Engage With Your Audience
- Respond to comments and messages promptly.
- Invite patients and families to share their experience in the comments.
- Share patient wins (with permission) and thank them publicly.
- Ask questions: “Have you or a loved one used a sit-to-stand platform like this before? Tell us your experience!”
Promoting your Barihab equipment on social media is important! You’re already doing incredible work helping patients recover safely and effectively. Now it’s time to let your community see that. A few well-planned posts each week can drive referrals, improve your brand image, and make the most of your investment in innovative therapy technology. And if you ever need support, you’ve got a partner in us. Let’s keep transforming lives together.